Name: Sophisticated Location Based Technology

Text: creativity software

ased Technology

Objective

creativity software

To demonstrate how Creativity Software location
technologies can assist in preventing crime where possible
and identifying & prosecuting suspects where necessary
4 11 -

i s S I N S
Global provider of specialist
Location Based Services Technology

Agenda

creati/ity software

1. Creativity Software - a brief introduction
2. Location Data - our understanding of your operational needs
3. Location Data - your challenges in accessing and processing
4. Our Technology - an insight into what it can do for you
5. Creativity Software - enhancing operational efficiencies

Global provider of specialist
Location Based Services Technology

Creativity Software
9 Location Based Services (LBS) is a specialist field
; UK based Creativity Software is a global leader
0 Worldwide installed based
•Europe
•Middle East
•Americas
•Africa

0 All software developed/ supported in UK

Global provider of specialist
Location Based Services Technology

creativity software

1

Creativity Software

creativity software

g Leading supplier of location solutions for LEA and 911/ 112 services
Expert advisor to government agencies
• Advisor to UK Home Office - security/ privacy code of practice 2004
• Advisory Board of European Number Association (E911/ 112) for EU

High level partnerships with leading lawful intercept vendors
p Partnered with Cambridge University for R&D
Recognised with the Queen's Award for Enterprise
Named in Deloitte Fast 50

DeWitte.

THE Q U E E N S A W A R D S
FOR E N T E R P R I S E
I N T E R N AT I O N A L T R A D E

Technology Fast50
Global provider of specialist
Location Based Services Technology

Location Data y o u r needs

creativity software

p Variance across agencies, BUT in general terms...

I n / Prevention &
r e t Deterrence

Requiring
nn. I v " R e a l Time
Data

Global provider of specialist
Location Based Services Technology

Requiring
Forensic/

Your operational needs - 9 points
p Need to be able to locate ALL mobile handsets at any time...

With high levels of location accuracy
Without the knowledge of the person
being located
Without the ability of the person to
prevent themselves being located

Global provider of specialist
Location Based Services Technology

creativity software

Your operational needs 9 points
p Need to be able to locate ALL mobile handsets at any time...

On all network types
(GSM 2G, SG, 4G/ LTE & CDMA)
Whether the mobile handset is indoors
or outdoors
Even if the handset is using a SIM from
another country (Roaming)
Global provider of specialist
Location Based Services Technology

creativity software

Your operational needs - 9 points
g Need to be able to locate ALL mobile handsets at any time...

Whenever the phone is switched on
(24/7/365)
Whether a call is being made or not
Without the need for any software to
be added to the phone itself
Global provider of specialist
Location Based Services Technology

creativity software

The challenges of location data

creativity software

Accessing and processing location data presents
certain challenges...
ocation data must be i c i e n t for'p • s e
In some instances, serving cell is ade•
In others 50 metres accuracy is required
Centralized access to real-time data from
eal Ti m e different mobile networks is an essential
A c c e s s m e a n s of covering multiple suspects
Global provider of specialist
Location Based Services Technology

The challenges of location data

creativity software

Accessing and processing location data presents
certain challenges...
e truly useful, location data needs to be
isualised, on a map, in real time
he tracking solution must allow you to set
geo-fences to monitor entry/ exit of targets or
the proximity between targets
Global provider of specialist
Location Based Services Technology

The challenges of location data

creativity software

Accessing and processing location data presents
certain challenges...
Analytics T h e analytical solution should run t
recreate movements and interactions

The solution should provide controlled access
A c c e s s t o your officers in a control room environment,
or in the field using tablet/ mobile devices
Global provider of specialist
Location Based Services Technology

www.creativitysoftwaranet

The importance of accuracy

creativity software

Location data must be sufficient for purpose. In some instances,
serving cell is adequate. In others 50 metres accuracy is required
Location Algorithm

Urban

Suburban

Rural

Cell-id (Cl)

500m

1,,500m

5,000m

250m

500m

150-200m

00
300-400m

Geo Triangulation
Multilateration
Fingerprinting
Predictive Matching

50m

Global provider of specialist
Location Based Services Technology

700-800m

Centralized access to Real Time Data
Centralized access to real-time location
data from different mobile networks is
an essential means of covering multiple
suspects

1

GSM

Global provider of specialist
Location Based Services Technology

creativity software

Visualisation

creativity software

Data needs to be visualised in real
time or replayed. Geo-fences/alerts to
monitor movements of
and interaction between
suspects
T..o• o v.

v
v
v
v

Emmi

MEOWS

Tw i n



Global provider of specialist
Location Based Services Technology

" Va i •
011

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Your challenge
Accessing and processing accurate data...
With controlled access available to your

Global provis o s p e c i a l i s t „ —
Location Based Servicenchnology

creativity software

I Yo u r challenge

creativity software

Accessing and processing accurate data...

or in the field using tablets
and smartphone devices

Global provider of specialist
Location Based Services Technology

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*Inionamolvies

www.creativitysaftware,

Accuracy in action

creativity software

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Global provider of specialist
Location Based Services Technology

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Summary

creativity software
wirialim•

You need to be able to locate all mobile handsets
anywhere in country at any time:
; With high levels of location accuracy

St

p Without the knowledge of person being located

i

9 Without the ability of the person to prevent this

i

9 Whether the handset is indoors or outdoors

Ni

; Even if the handset is roaming
9 Whenever the phone is switched on - active or not
; Without the need for additional software on the phone
Global provider of specialist
Location Based Services Technology

*41

Solutions from Creativity Software
; Creativity Software is an experienced, reliable
provider of location solutions...
9 Accurate, consistent real time data
9 Powerful visualisation and tracking tools
; Trusted by LEAs and governments globally
Helping you to prevent and prosecute crime

Global provider of specialist
Location Based Services Technology

creativity software

cs
creativity software

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