Name: Sophisticated Location Based Technology
Text: creativity software
ased Technology
Objective
creativity software
To demonstrate how Creativity Software location
technologies can assist in preventing crime where possible
and identifying & prosecuting suspects where necessary
4 11 -
i s S I N S
Global provider of specialist
Location Based Services Technology
Agenda
creati/ity software
1. Creativity Software - a brief introduction
2. Location Data - our understanding of your operational needs
3. Location Data - your challenges in accessing and processing
4. Our Technology - an insight into what it can do for you
5. Creativity Software - enhancing operational efficiencies
Global provider of specialist
Location Based Services Technology
Creativity Software
9 Location Based Services (LBS) is a specialist field
; UK based Creativity Software is a global leader
0 Worldwide installed based
•Europe
•Middle East
•Americas
•Africa
0 All software developed/ supported in UK
Global provider of specialist
Location Based Services Technology
creativity software
1
Creativity Software
creativity software
g Leading supplier of location solutions for LEA and 911/ 112 services
Expert advisor to government agencies
• Advisor to UK Home Office - security/ privacy code of practice 2004
• Advisory Board of European Number Association (E911/ 112) for EU
High level partnerships with leading lawful intercept vendors
p Partnered with Cambridge University for R&D
Recognised with the Queen's Award for Enterprise
Named in Deloitte Fast 50
DeWitte.
THE Q U E E N S A W A R D S
FOR E N T E R P R I S E
I N T E R N AT I O N A L T R A D E
Technology Fast50
Global provider of specialist
Location Based Services Technology
Location Data y o u r needs
creativity software
p Variance across agencies, BUT in general terms...
I n / Prevention &
r e t Deterrence
Requiring
nn. I v " R e a l Time
Data
Global provider of specialist
Location Based Services Technology
Requiring
Forensic/
Your operational needs - 9 points
p Need to be able to locate ALL mobile handsets at any time...
With high levels of location accuracy
Without the knowledge of the person
being located
Without the ability of the person to
prevent themselves being located
Global provider of specialist
Location Based Services Technology
creativity software
Your operational needs 9 points
p Need to be able to locate ALL mobile handsets at any time...
On all network types
(GSM 2G, SG, 4G/ LTE & CDMA)
Whether the mobile handset is indoors
or outdoors
Even if the handset is using a SIM from
another country (Roaming)
Global provider of specialist
Location Based Services Technology
creativity software
Your operational needs - 9 points
g Need to be able to locate ALL mobile handsets at any time...
Whenever the phone is switched on
(24/7/365)
Whether a call is being made or not
Without the need for any software to
be added to the phone itself
Global provider of specialist
Location Based Services Technology
creativity software
The challenges of location data
creativity software
Accessing and processing location data presents
certain challenges...
ocation data must be i c i e n t for'p • s e
In some instances, serving cell is ade•
In others 50 metres accuracy is required
Centralized access to real-time data from
eal Ti m e different mobile networks is an essential
A c c e s s m e a n s of covering multiple suspects
Global provider of specialist
Location Based Services Technology
The challenges of location data
creativity software
Accessing and processing location data presents
certain challenges...
e truly useful, location data needs to be
isualised, on a map, in real time
he tracking solution must allow you to set
geo-fences to monitor entry/ exit of targets or
the proximity between targets
Global provider of specialist
Location Based Services Technology
The challenges of location data
creativity software
Accessing and processing location data presents
certain challenges...
Analytics T h e analytical solution should run t
recreate movements and interactions
The solution should provide controlled access
A c c e s s t o your officers in a control room environment,
or in the field using tablet/ mobile devices
Global provider of specialist
Location Based Services Technology
www.creativitysoftwaranet
The importance of accuracy
creativity software
Location data must be sufficient for purpose. In some instances,
serving cell is adequate. In others 50 metres accuracy is required
Location Algorithm
Urban
Suburban
Rural
Cell-id (Cl)
500m
1,,500m
5,000m
250m
500m
150-200m
00
300-400m
Geo Triangulation
Multilateration
Fingerprinting
Predictive Matching
50m
Global provider of specialist
Location Based Services Technology
700-800m
Centralized access to Real Time Data
Centralized access to real-time location
data from different mobile networks is
an essential means of covering multiple
suspects
1
GSM
Global provider of specialist
Location Based Services Technology
creativity software
Visualisation
creativity software
Data needs to be visualised in real
time or replayed. Geo-fences/alerts to
monitor movements of
and interaction between
suspects
T..o• o v.
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MEOWS
Tw i n
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Global provider of specialist
Location Based Services Technology
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Your challenge
Accessing and processing accurate data...
With controlled access available to your
Global provis o s p e c i a l i s t „ —
Location Based Servicenchnology
creativity software
I Yo u r challenge
creativity software
Accessing and processing accurate data...
or in the field using tablets
and smartphone devices
Global provider of specialist
Location Based Services Technology
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www.creativitysaftware,
Accuracy in action
creativity software
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Global provider of specialist
Location Based Services Technology
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Summary
creativity software
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You need to be able to locate all mobile handsets
anywhere in country at any time:
; With high levels of location accuracy
St
p Without the knowledge of person being located
i
9 Without the ability of the person to prevent this
i
9 Whether the handset is indoors or outdoors
Ni
; Even if the handset is roaming
9 Whenever the phone is switched on - active or not
; Without the need for additional software on the phone
Global provider of specialist
Location Based Services Technology
*41
Solutions from Creativity Software
; Creativity Software is an experienced, reliable
provider of location solutions...
9 Accurate, consistent real time data
9 Powerful visualisation and tracking tools
; Trusted by LEAs and governments globally
Helping you to prevent and prosecute crime
Global provider of specialist
Location Based Services Technology
creativity software
cs
creativity software
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